Communicating Health News Across the Media Spectrum


Author: Spectrum Science Communications

Some of the nation's top health journalists gathered to share insights on how to best communicate health news in today's media landscape during "Communicating Health News Across the Media Spectrum," a conference for public information officers sponsored by EurekAlert! and Spectrum Science Communications.

 

Episodes


Glenn O'Neal, Health and Medicine Assignment Editor, USA Today
Glenn discusses how news outlets have become multi-channel, and advises public information officers on how to gain the trust of journalists.
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Running time: 7:12 | Download MP3
 
Squires, Columnist and Nutrition and Health Writer, The Washington Post
Sally describes the positive and negative effects the Internet has had on journalism and things to keep in mind when trying to reach reporters in the modern newsroom.
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Running time: 12:08 | Download MP3
 
Voiland, Health, Medicine and Nutrition Reporter, U.S. News & World Report
Adam describes why he's passionate about the healthcare communications field and what is important for a public information officer to remember when establishing a relationship with a journalist.
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Running time: 7:16 | Download MP3
 
Ed Tobias, Assistant Management Editor, Associated Press Broadcast
Ed discusses how he has seen the Associated Press change during his 26 year tenure. He describes how the AP has evolved to meet new demands from newspapers for video, audio and visual content and what elements are essential to getting your story covered.
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Running time: 11:18 | Download MP3
 
Michael Waldholz, Managing Editor, Global Health, Science and the Environment, Bloomberg News
Michael discusses the type of health story he finds most compelling and the importance of personal relationships between public information officers and public relations professionals. He also describes how Bloomberg News, an online news outlet, differs from more traditional news outlets.
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Running time: 13:51 | Download MP3
 
Leading Health Journalists Answer Questions
Public Information Officers from across the country ask a panel of leading health journalists about how to make press releases stand out, how to draw media to smaller cities, and what multi media content reporters want to receive.
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Running time: 1:17:48 | Download MP3
 

 
The information and podcasts contained on this site and within the podcasts are not a substitute for professional medical advice, diagnosis, or treatment. The opinions expressed contained within the podcasts are of the author and the author alone. Spectrum Science Communications does not endorse any specific product, service or treatment. If you have a medical emergency, call your doctor or 911 immediately.